How to Optimize Product Images that Sell More?

Not necessarily, whenever a random visitor visits your store he converts. It could be a good SEO performance that brings you thousands of visitors. But, as an online retailer, your goal should be the conversion of visitors into buyers and selling lots of products.

Converting visitors into buyers is not so easy. And when you don’t optimize product images things get worse. It is your product image that can bring genuine buyers. So, optimize product images before you even hit the market. It is enticing product photos that will make you real money, always in the first place.

Let’s find out effective ways to optimize e-commerce product photos that sales and drive revenues.

Product Photography

1.    Keep the focus sharp and always on the product—

This is the job of the product photographer to take good photos of the products in the first place. Without getting it done in the first place, nothing can generate exclusive product images for your site. So, ask your product photographer to keep the focus sharp and always on the product.

Well, you might not need to tell that to your photographers as that’s what they do.

2.    Never mess with the angle—

You are living in the age of visuals. Unlike the past decades, customers now prefer an all-side view of their products.

So, photograph every side and from different angles to put them along with the product description. Product images with a 360-degree view sales more than the usual.

3.    Create a video to show more—

A video shows more than just stills. Plus, it allows the viewers to experience it all. A stable video of the product with close-up shots can provide the highest detail which is convincing for the buyers.

These days, e-commerce entrepreneurs and experts are suggesting using video more alongside the stills. So, you should do it too to optimize product photos for better sales.

4.    Highlight what you have special—

Buyers always look for unique products. If they find any, they try to find special features in your average products. So, let them know that you have unique products with unique styles and features.

Zoom your product photos to highlight special characteristics.  Maybe this optimization will get you additional sales.

5.    Edit your product images—

With the best quality product images, you can hope for better business performances. So, invest enough to get the best pictures. Hire a good product photographer and then do the post-processing from a good product photo retouching company.

You’ll get your ROI quickly, for sure.

Image Masking

6.    Get a good website with astonishing visuals—

A decent website will make you more professional. It will ensure a better browsing experience along with better response rates.

Moreover, it makes your images look pretty naturally. Proper management of the website will decorate your online store quite gorgeously and your customers will love it.

7.    Take multiple photos of your products—

Don’t limit yourself to 1-2 images of your products. Take at least 8-10 displayable images to cover every detail and side of your products.

Not using enough product pictures make the customers pissed. They don’t usually continue scrolling to the ‘add to cart’ button. So, you don’t have a sale. Take enough images and optimize your product images accordingly to get more customer response.

8.    Remove background from your product images—

A whopping 88% of the customers like it in white background.

The reason?

Simply, it provides more details than a fancy background. So, do it. Remove annoying background and add white or light background to enhance the acceptability of your products’ images.

Background Remove

9.    Add lifestyle photos—

Alongside the white background, a lifestyle background can generate additional sales. Showing the customers how they will fit the real environment will optimize product images just like you want.

In addition, it is necessary for the practicality of your products. Lifestyle photography can do that.

10. Be mobile-friendly—

A large number of buyers these days use mobile to browse through e-commerce stores and brands. So, you cannot forget their sides.

Optimize your e-commerce site and product images so that they look good when browsed using the mobile phone or tablet devices.

11. Don’t forget the SEO—

SEO is the CEO of your e-commerce store. Optimize your product images remembering their SEO value. Minimize the sizes and volume of the images to make them load faster online. Moreover, it enhances the SEO value on Google or other search engines.

Do it so that you can remain top at the Google SERPs. Otherwise, you are losing a lot of sales.

In conclusion—

Product images build the bridge between the buyers and the dealers. Without eye-catching product images, you are nothing but another trash on the web.

You should have outstanding images optimized perfectly for customers and search engines. Once you optimize product photos accordingly, you can enjoy the additional revenues harvested ripe from the online stores.